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To Survive, Mailing Lists must become “Smarter”

Mailing lists, a traditional tool of the long standing direct mail industry, are slowly reflecting some of the progress of big data and associated analytics. While the survival of the mail industry generally is questionable, some advanced niches of mailing list development and usage continue to impress. As the cost of postage and mail production […]

Data Profiling Small (Rather than Big) Data

Over 70% of all business in the country is small business – less than five employees, less than one million dollars gross revenue per year. Along with this dominance of small business is the dominance of relatively small rather than big data. Smaller data sets, fewer customer records, usually fewer data elements – all indicate […]