WordPress eCommerce – Sparkle Themes https://sparklewpthemes.com Sparkle Themes - Best Premium and Free Clean WordPress Themes for Personal, Business and eCommerce Store Websites Tue, 02 May 2023 15:50:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://sparklewpthemes.com/wp-content/uploads/2020/08/16807461_198753970606487_7432317181345843399_n.png WordPress eCommerce – Sparkle Themes https://sparklewpthemes.com 32 32 9+ Best WooCommerce Plugins to Increase Sales https://sparklewpthemes.com/9-best-woocommerce-plugins-to-increase-sales/ https://sparklewpthemes.com/9-best-woocommerce-plugins-to-increase-sales/#respond Tue, 02 May 2023 15:50:23 +0000 https://sparklewpthemes.com/?p=156016 Looking for the best WooCommerce plugins to skyrocket your store sales?

For creating online stores from scratch, WooCommerce is one of the best open-source eCommerce platforms. With the plethora of available extensions, sometimes store owners can get confused about picking the right plugin for the store. 

In this article, you will find a curated list of top WooCommerce plugins that take your business up to the next level. 

Without further ado, let’s get started.

Reason to Choose the WooCommerce Platform 

First of all, it’s a completely free resource. For online stores, this platform makes the work done easily. After installation, this plugin builds a basic eCommerce store instantly. The best part is this platform supports tons of plugins to offer the finest shopping experience for customers. 

Some of the key features of the WooCommerce platform are,

  • Adds all necessary eCommerce functionality immediately.
  • Offers user-friendly best eCommerce solutions for online stores.
  • This platform allows advanced customization to set up a smoother selling process. 
  • Built-in analytics are available that help to track store performance.
  • A modular system to support tons of plugins from the WordPress repository.  

Choosing the ideal plugin will increase store efficiency and sales in no time. Let’s find out how to pick the plugin for your online store. 

9+ Best WooCommerce Plugins for your eCommerce Store

WooCommerce plugins help eCommerce stores to create effective product listings using numerous customization options. Here you will discover top WooCommerce plugins to build your store and increase sales effortlessly. 

WooCommerce Best Sellers

woocommerce plugin

This plugin will allow you to advertise best-selling products particular products in the online store. The Best Sellers plugin for WooCommerce creates the chances of boosting product sales at ease. With this plugin, you can make attractive best-selling product badges.

The plugin supports both variable and simple products. You can create sliders on multiple pages like a shop page, product page, or category page. The plugin will help you to set the limitation for showing high-selling products. 

You can encourage customers to purchase best-selling items with the help of setting a sales countdown timer. You can customize the badges that suit your store layout. It allocates highly purchased products based on the ranking system. 

Key Features:

  • The plugin creates a separate page for best-selling products. 
  • You can customize and display best-selling labels on the product thumbnail. 
  • This plugin will help you optimize the best-selling slider view for multiple devices like mobile, tablet, or desktop. 
  • It excludes the out-of-stock product from displaying in the product slider.
  • You can choose custom images for creating the best-seller seal. 

Price: $49/year  

MonsterInsights

monster insights

Analytics is a key tool for an online business to track customers’ data and store profits. This analytics insight plugin allows the store owner to track numerous data based on demographics, user behavior, average order value, search console, and more from one place. It generates reports for websites from the WordPress dashboard.

This WordPress analytics plugin comes with powerful features such as universal website tracking, individual dashboard, page tracker, optimizer, and so on. Integrating the analytics plugin into the store will help you to discover accurate reports and analytics. 

The plugin will help you build a strategic way to increase sales. This plugin is made with the learning of google analytics progress. That gives easy access for the store owner to track customer data. 

Key Features:

  • Generate detailed audience reports. 
  • The behavior report gives an idea of how customers approach websites, the number of clicks on the site, keyword analysis, and more. 
  • Optimize the content easily using this WooCommerce analytics plugin. 
  • Get exclusive information for eCommerce websites like conversion rate, total revenue, referral source, and more.   
  • Without coding knowledge, the plugin allows you to set up complete google analytics in a few minutes. 

Price: $99.50/year

Category Discount Woocommerce 

Category Discount wooCommerce

For creating discounts in online stores, you need to create a separate campaign from scratch. Using this category discount plugin, store owners can build the discount readily in a few clicks. It includes bulk discounts, specific category discounts, and time validity discounts. 

You can choose the discount type to create your best category deal. The store owner can create discounts based on product categories, product attributes, product tags, and more. You can set the discount limitation from minimum to maximum for specific categories of discount. 

Key Features:

  • Build exclusive discounts based on product brand.
  • Exclude the specific product from certain categories or attributes.
  • This plugin uses a high-end AJAX-based UI for better performance. 
  • Schedule the campaign to offer discounts later for customers.
  • Create a win-win discount for your store effortlessly. 

Price: $25/year

WebToffee WooCommerce Gift Cards

woocommerce gift cards

The WooCommerce gift card is one of the best plugins for boosting seasonal sales.  It will let you create unlimited gift cards for customers. They can email those cards to their close buddies on special occasions. 

The plugin has 20+ predefined templates for the online store. It will let the store owner customize a bunch of gift card products for the WooCommerce store. This plugin will help in leveraging brand awareness. 

You can make customer purchase gift cards using store credits. As it can work with other coupons, it increases sales of discounted products. You can set the expiry limit for gift cards in the WooCommerce store.

Key Features:

  • Store owners can upload the custom gift card template. 
  • The plugin will let you generate gift cards based on order status. 
  • It will allow customers to schedule gift cards to share with their close ones. 
  • Customers can choose the custom gift card amount. 
  • Exclude specific products or categories from redemption.  

Price: $99/year

Customer Reviews for WooCommerce

Customer Reviews for wooCommerce

This Customer Reviews for WooCommerce plugin sends an automated review request email after post-purchase. It will let you set the time gap to generate emails for customers. You can gather positive reviews from customers and convert them to brand advocates. 

Posting a positive review on the product page will increase the conversion rate. It creates opportunities for future hold customers to review the product & gain trustability for purchasing products. 

The plugin will let you send an automated or manual reminder email for review. It consists of voting, images, ratings, and more. You can provide incentives in exchange for each review submission.   

Key Features:

  • Custom emails for review can be generated for selective orders. 
  • Enable reCAPTCHA to avert spammy reviews. 
  • It allows filtering reviews from up to date. 
  • It will let the customers create their own avatars. 
  • You can export or import reviews quickly.

Price: $49.99/year 

Ultimate Product Catalog

ultimate product catelog

When customers visit the store they expect to see clear product features to buy a product. This Ultimate Product Catalog plugin will allow you to show a modern catalog for buyers using simple steps. 

Custom block-based themes can be employed the way you want with the help of Gutenberg blocks or shortcodes. Shortlist the product using various filter options. It includes a custom field for product tags, an inquiry cart, multiple catalog layouts, product thumbnails, and more. 

Key Features:

  • It allows the customer to choose multiple catalogs to compare products. 
  • Display product ratings on the main catalog page. 
  • The custom field allows for adding the product manual, additional information, and more. 
  • Embed WooCommerce checkout in the product catalog to proceed to order quickly. 
  • Enable social media sharing to boost your store sales. 

Price: $57/year

Display Discounts for WooCommerce

woocommerce discount

The Display Discounts for WooCommerce is a great tool to attain customer attention effortlessly. This plugin will help you to create the countdown banner for your store. It creates the fear of missing out on moments for customers to complete the purchase sooner. 

Choose a suitable template for showing coupon banners on the specific product page. You can determine what coupon is to be displayed or not. The plugin allows you to set the maximum coupon to be shown per store.  

Make this option exclusive for customers to show coupons only for logged-in users. You can activate single click copy for accessing coupons to apply for products. 

Key Features:

  • Define where to display discounts on product pages.
  • Create a link for a specific product set. When the users click on the coupon it will redirect to eligible products. 
  • Customize the appearance of the banner effectively. 
  • Set the coupon to count down to stimulate urgency for customers.  
  • This plugin also helps to elevate engagement in online stores. 

Price: $49/year

All-in-One SEO

aio seo

The All-in-One SEO is one prominent plugin to optimize websites to grow search ranking and traffic. This plugin also helps to create a suitable SEO strategy to run the business without any hassle. 

It includes SEO features like meta titles, descriptions, open graphs, social media integration, XML sitemaps, SEO keywords, search console, SEO schema markup, and more. 

The plugin will let you dive deep insight into SEO analysis and optimize the store promptly. It can be used in both Gutenberg block editor and classic editor. 

Key Features:

  • Assist the website to set up a complete SEO checklist in one place.
  • In a few minutes, this smart plugin allows you to configure advanced SEO features. 
  • TruSEO score helps to give you insight into the site performance accurately.
  • Content optimization allows you to generate the content that the audience looking for. 
  • This plugin integrates with the foremost webmaster tools and social media.   

Price: $49.60/year 

MyRewards

loyalty points and rewards

Incentivizing customers for each purchase is one of the best ways to engage & retain them. The MyRewards plugin will help you create an effective loyalty program for your store. 

Reward your customers based on certain actions like money spent, first order, number of orders placed, referral, product reviews, birthday, and more. It allows you to create more than 10+ rewards as per your needs. 

It will let you generate a seasonal reward for a specific occasion as Christmas, New Year, Black Friday, and so on. This reward system supports multi-currency third-party plugins. 

Key Features:

  • It directly converts loyalty points into discounts on the cart page. 
  • Set point expiration for your reward system based on different methods.
  • Create a custom loyalty point name or use an image instead of points. 
  • Appreciate your customers for their achievements using customized badges. 
  • You can notify customers to open new rewards via email.   

Price: $108/year 

Notification for WooCommerce

woocommerce notification

This notification plugin will help the bustling store to display social proof on the storefront. It will show the what customer has bought recently. This will create urgency and demand for the product to purchase. 

The plugin will allow you to promote specific products using fake order notifications. You can do that for selected products & categories. It also works with newly launched products to encourage purchases. 

You can generate multiple notification messages for different pop-ups. You can add the custom field using WooCommerce shortcodes. Customize the appearance and make it more captivating for visitors. 

Key Features:

  • You can create notification layouts adaptively for both desktop and mobile. 
  • You can configure notifications for the customer’s current product page using the plugin.
  • There are 22 templates available to customize for the store’s notification popups. 
  • You can pick the pop-up placement position like top, bottom, left, or right.
  • It supports AJAX to load the notification pop-ups.  

Price: $30/year 

WooCommerce Checkout & Funnel Builder

woocommerce checkout & funnel builder

CartFlow’s WooCommerce Checkout Builder plugin is a modern checkout to make the purchase journey smoother for customers. It rectifies all distraction & set up a fast optimized funnel to convert prospects to leads or clients.

It’s an amazing replacement for typical checkout to assist customers in completing the order. It makes the buyer choose the payment gateways, valid the email in real-time, auto-complete address for registered users, and more. 

Hence, the store optimization is in good shape it provides a better user experience for buyers. It enhances the average order value, ROI, and conversion. 

Key Features:

  • CartFlows integrate with well-known page builders like Elementor, Divi, and more. 
  • Custom field manager to add, remove or reorder fields from the checkout page.
  • Store owners can go for one or two-column layouts as per their requirements. 
  • Control the coupon box visibility on the checkout page. 
  • You can make use of analytics to track down real-time data to improve the funnel and grow your revenue. 

Price: $79/year 

Mailchimp for WooCommerce

MailChimp woocommerce

Mailchimp for WooCommerce is a well-known plugin to create a complete email campaign from scratch to approach clients timely. 

It’s a free plugin but in order to use it you need to sign up for the service. This email plugin provides insight data to track the customer journey and send out mail on time. You can create various campaign as cart abandonment, an order placed, remainder mail, and more. 

Key Features:

  • You can categorize customers based on purchase history or purchase frequency. 
  • A dashboard is there to track down marketing performance. 
  • The plugin will let you add the discount or promo code block in the email.
  • It supports WPML and compiles post-purchase information to a MailChimp account. 
  • Using this plugin, the store owner can easily target audiences, and do ad campaigns and remarketing to increase profitable customers. 

Conclusion

Each retailer faces challenges while trying to choose the ideal plugin for their store. You can choose the best plugins for your online business from this post in accordance with the store’s demands. With the right plugin, you can maintain your competitive edge while generating high profit and conversion rates.

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10 Best Tips To Optimize Your WooCommerce Store for Better Conversions https://sparklewpthemes.com/10-best-tips-to-optimize-your-woocommerce-store-for-better-conversions/ https://sparklewpthemes.com/10-best-tips-to-optimize-your-woocommerce-store-for-better-conversions/#respond Wed, 17 Nov 2021 06:59:54 +0000 https://sparklewpthemes.com/?p=146805 In today’s busy and highly-competitive eCommerce market, nobody has the time to sit around and wait for a poorly maintained website to load.

Even a slight delay can be enough for potential customers to click away in search of a better alternative. With this in mind, it’s vital that your WooCommerce store is fast, responsive, and fully optimized for easy navigation.

In this article, we’re going to explore how to optimize your WooCommerce store. These help to maximize your chances of conversion and turbocharge your store for quick and reliable performance.

These easy-to-implement tips range from choosing the right theme to streamlining your plugins and cleaning up your WooCommerce database.

How Does Website Speed Affect Conversions? 

But first, let’s look a little deeper into why speed matters when it comes to your WooCommerce store. We’ll learn how to measure your site’s current performance as every second is important for keeping visitors’ attention at your WooCommerce store.

Slow loading times increase your bounce rate, with each additional second bumping your bounce rate percentage up. Bounce rates are important because they indicate the percentage of visits in which users viewed only a single page before clicking away.

If bounce rates are high, search engines will lower your rankings. They are a strong indication that your website performance is poor or your content is not useful.

This matters because a low search engine ranking means that fewer visitors will find their way to your store in the future.

Ideally, you want to keep your WooCommerce store loading times no longer than around the two-second mark—that’s where bounce rates begin to increase exponentially. Research has found that one out of every four visitors abandons a website that takes more than four seconds to load.

What’s worse is that if potential customers have a disappointing experience with your store, they are unlikely to ever return again. 

Website speed becomes even more important on important eCommerce holidays like Black Friday and Cyber Monday. With competition at its highest and a whole range of tempting offers to choose from, customers are even less likely to stick around on clunky and inefficient websites in this crucial period.

Always make sure that your WooCommerce store is fully optimized before the holidays to maximize your conversions and gain an edge over the competition.

How to Measure the Performance of Your WooCommerce Store

So how to check the performance of your WooCommerce store? And how to measure if your adjustments are having the desired effects?

The next step is measuring the performance of your WooCommerce store. When you’re trying to check the performance or measure if any adjustments made are working out, you can turn to website speed tests. An example of such a site is Pingdom.

This free performance testing tool is one of the most popular among WooCommerce store owners. It’s often given praise for its ease of use and simple, graded results.

Pingdom also gives actionable insights on the areas that can be improved for faster speeds, making it easy for you to identify your problem points.

To test things like WordPress Plugins, themes, and other functions, use Query Monitor.

Query Monitor helps to quickly identify problematic plugins, as well as any themes or functions that are not compatible with each other.

It also enables:

  • Debugging of database queries
  • PHP errors, hooks, and actions
  • Block editor blocks
  • Enqueued scripts and stylesheets
  • HTTP API calls
  • And more

Query Monitor is free and saves time that you’d otherwise spend manually uninstalling and updating plugins while trying to search for the culprit.

The kind of technical information that Pingdom and Query Monitor provide is useful as it provides clear and actionable data on how to improve to boost site performance.

However, be careful not to rely on numbers alone—the actual user experience is far more important than your performance score. Always test the usability of your site by visiting it frequently yourself and don’t be afraid to ask for the opinion of other visitors too.

How to Optimize Your WooCommerce Store

We’ve gained some insights on how to measure your store’s performance—now we need to address improving it.

Naturally, there are quick and simple methods you can utilize to improve your conversions. For example, implementing cart abandonment measures that reach out to customers leaving your site early.

While this optimizes your customer’s journey and experience, there are other ways you can optimize your store in general. Let’s check out a few easy and effective tips that you can implement immediately.

Check Your WooCommerce Settings

The most obvious place to start is by ensuring that your WooCommerce settings are properly adjusted to the needs of your store.

A few effective changes you can implement here include:

  • Disable pingbacks: Pingbacks are unique, automated comments that are created when you link to another blog post. While linking to other sites can be somewhat beneficial to your SEO, pingbacks are often abused by spammers and only serve to clutter your site with low-quality links and unnecessary queries that slow down your site.

  • Limit the blog post’s number on your feed: Keep the blog posts on your feed down to a reasonable number. For example, 10—just like this article. While it might seem a small detail, fewer blogs to load leads to faster loading times. These kinds of small tweaks can add up to the better overall performance.

  • Change login page URL: WordPress provides a site login URL by default, which is domain.com/wp-admin/. Bots, spammers, and other shady characters know this, so it’s a good idea to change it to avoid attacks.

Explore your WooCommerce settings and set limits for any unnecessary features that might slow down your loading times. As well as blog posts and pingbacks, you can also consider implementing limitations on your site. For example, how many reviews and images do you choose to display on your pages? 

Don’t Go Overboard With Plugins

There are thousands of WordPress plugins to choose from. Many of these are useful, which is why many WooCommerce merchants load up on plugins as the answer to all their store’s problems.

However, not all plugins are created with the same quality and compatibility. Some can cause problems and affect your store’s performance.

The more plugins you install, the more likely you’ll see conflicts arise. More plugins make it difficult to keep an eye on their functionality and whether they need any updates.

Think carefully when choosing plugins for a clear and specific purpose. Research plugins thoroughly beforehand and ensure that the benefits outweigh any potential negatives.

One way to lessen compatibility issues is by utilizing WooCommerce Extensions. These are tailor-made for your eCommerce store and are much more likely to work seamlessly together.

There are many different extensions for virtually every need. This includes:

  • Marketing automation
  • Shipping
  • Inventory
  • Analytics

These allow you the freedom to select the areas of added functionality that best fit the needs of your business.

Compress Your Images

High-quality images are vital for any ecommerce site that you should not compromise on. However, images are also your site’s largest element in terms of data. This means they drastically affect your performance if they aren’t properly optimized.

Start by choosing your images carefully, including only those that serve a clear purpose. When you’ve done this, reduce the file size of your chosen images using a tool such as Imagify, Optimole, or Shortpixel. These handy plugins compress your images without sacrificing too much in terms of quality.

WP Rocket is another handy option, especially if your site requires a lot of images. It allows you to introduce lazy loading, meaning that an image will only load when the user scrolls down to it, rather than downloading them all at once upon opening. This will make your initial loading time much shorter, as your site only needs to load the images at the top of the page.

A quick checklist for image optimization includes:

  • Choose your images in the correct format (JPEG, PNG, etc)
  • Compress your images using suggested plugins
  • Make sure your images are responsive to fit mobile devices
  • Use lazy loading on images that require scrolling to reach

Choose the Right WooCommerce Theme

There are thousands of different themes to choose from. It’s tough to settle on the one that best represents your personal taste and the character of your store.

Looks can also be deceiving—your chosen theme might look great, but it may come with several negatives. For example, it might come packaged with unnecessary functions and features that dramatically affect the speed and performance of your site.

The key is to choose a theme that looks great and fulfills your particular business needs, yet is lean and fast enough to keep your loading times down.

To help you make your choice, check out the 10 fastest WooCommerce WordPress themes in 2021 as tested by WP Rocket. Start by listing all of the features that you need for your store (multiple languages, one-click checkout, quick view functionality, etc.) and choose a fast theme that best meets your requirements.

These fast themes are flexible in terms of design, so you should have no problem customizing them to an aesthetic of your choosing.

If you can settle on a fast, reliable, and suitable theme from the very beginning of your eCommerce journey, you’ll avoid many of the most common website performance issues and will drastically cut down on the number of plugins you’ll need to install in the future.

Use a Content Delivery Network (CDN)

We’ve looked at some pretty useful ways to directly optimize your store so far, but none of these things solve the problem of distance. If you’re based in the UK and someone is opening your page in Australia, there’s always going to be some performance lag.

This issue can be solved by delivering from a server that’s closer to the user’s location. That’s why it’s useful to invest in a WordPress CDN.

WordPress CDN is a global network of servers that can cache and deliver resources wherever your customers are located. This includes images and JavaScript for faster loading times.

A CDN automatically determines the closest server to the user’s location and delivers your site’s content from there. This results in decreased loading times of up to 50%.

It’s generally better to choose a CDN with a wide variety of server locations spread evenly across the world, especially if your store caters to an international audience. StackPath is a fast and popular CDN that has servers across the world, including:

  • The United States and Canada
  • Australia
  • Spain
  • France
  • England
  • Germany
  • Poland
  • Belgium
  • Sweden
  • Italy
  • The Netherlands
  • Singapore
  • Hong Kong
  • Japan
  • South Korea
  • The Philippines
  • Brazil

Investing in a CDN is essential for global eCommerce businesses. It helps deliver a fast, consistent experience for their customers—no matter where in the world they are located. However, if you have a very localized audience, your optimization efforts would be better directed elsewhere.

Cache Your WooCommerce Store’s Resources

You can temporarily store pages on your site that look the same to all users on the server or user’s device for quicker loading on the next visit. For example, with similar-looking product pages.

This is known as ‘caching’ and is one of the easiest and most effective ways to speed up your WooCommerce store.

Caching essentially reduces the amount of work that WordPress has to do every time someone browses certain static pages on your site. In fact, frequently visited pages with no dynamic content can be loaded almost instantaneously when they have been effectively cached, drastically improving the browsing experience for the user. 

You should try to use caching as much as possible on your WooCommerce store. It helps with load speeds and reduces the strain on your web server. Some hosting providers and CDNs provide caching capabilities, which automatically implement bytecode cache, object cache, and page cache at the server level.

However, if your hosting provider doesn’t handle caching, you’ll need to find third-party solutions in the form of plugins. Cache Enabler is an excellent free option for those on a budget, providing reliable and fast caching for a full range of image formats and with easy-to-use settings. For more advanced options, WP Rocket is again a premium service, but it does come with a price.  

Optimize For Mobile Users

With more than half of all internet traffic now shopping from mobile devices, it’s surprising to find (and annoying for consumers) that many eCommerce retailers have still not optimized their websites for mobile users. 

Check that your store is mobile-friendly by entering your URL into Google’s mobile-friendly test tool. This enables you to see your site as a mobile user would and will list any inconsistencies or issues that you might have. This is the ideal place to start when optimizing your store for mobile devices, in addition to exploring your store with your own mobile device.

A few tips to streamline your store for mobile users include:

  • Choosing the right theme: Not only should your theme be fast, lean, and look great, but it should be responsive for mobile devices too. Take this into consideration when choosing your theme.

  • Keep pages simple: Endless scrolling to find a product isn’t fun, so keep your pages as simple as possible. You can include an easy search function to help customers quickly find what they need.

  • Make checkout an easy process: Checkout on mobile devices can be difficult if there are too many fields to enter, so eliminate steps where possible. Consider adding WooCommerce extensions such as WooCommerce Social Login and One Page Checkout to simplify the process.

Regularly Update Your Store and Plugins

Both WooCommerce and WordPress receive regular updates that improve speed and security, as well as all kinds of useful features. Keep an eye out for these updates and make sure that you install them when they become available. This is an easy and effective way to improve the performance of your site.

Your theme, extensions, and plugins will also receive updates from time to time, so keep on top of these too. If you find that one of these third-party additions to your store has become obsolete and is no longer supported by its developers, make sure you properly uninstall it and find a suitable replacement.

That being said, we’ve all had experiences with updates that were buggy, slow, or less useful than what came before. With this in mind, it’s useful to check out some reviews on WordPress forums first. This is especially true if you rely heavily on third-party plugins—it only takes one malfunctioning or incompatible element to disrupt your entire site.

Remember to keep a recent backup close at hand—just in case something goes wrong with your updates.

Keep Your Database Clean

Your WooCommerce database is growing all the time. It includes things like order history, user account data, product information, and much more. If you leave your database unchecked, all of this information can quickly begin to affect the performance of your site.

Manually removing certain aspects of your database is time-consuming and risky—you could quite easily delete vital information and cause all kinds of problems for your store. Fortunately, there are some handy database optimization plugins that can do the job for you, keeping your database lean and efficient by safely removing unnecessary clutter.

Check out WP Sweep and WP Optimize for database optimization, these are both great options that deliver results quickly and easily.

WP Sweep is the simpler of the two. It’s a smaller plugin that is focused only on cleaning your database. WP Sweep focuses on old revisions, expired transients, and database tables, as well as disabling non-essential features that can slow down your store’s performance.

WP-Optimize also offers these cleaning services as well as a few other optimization features. These include regular scheduling and more granular control of which items you’d like to remove. 

Invest in Quality Hosting

You can optimize everything from your side, but things can still run slowly. With so much of your site’s performance depending on the quality of your server, it’s time to check your hosting provider to make sure that it’s up to scratch.

Shared hosting arrangements, which divide a server’s resources between a number of users, are popular and cost-effective, particularly for eCommerce retailers who are just beginning their journey. This is a reasonable solution if you have relatively low traffic to your growing store and are hosted by a well-known and reliable provider.

However, as your business grows, you’ll need to upgrade your hosting to manage the higher number of visitors to your store. A common step up from shared hosting is via an optimized eCommerce hosting, Virtual Private Server (VPS), which allocates server resources to each individual user according to their needs, rather than sharing a common pool. This gives you more control and customization of your settings and allows you to pay for better plans with faster speeds if needed.

Taking it a step further, dedicated hosting enables you to have exclusive access to your own server. This is a much more expensive option but gives you the best flexibility in terms of choosing your own configuration and enjoying the best possible performance.

High-traffic stores that experience considerable spikes over busy periods should consider dedicated hosting, but most other businesses should manage well with a high-quality VPS arrangement. Whichever you choose, make sure you do your research and choose a reputable provider—good hosting is one of the best investments you can make for your WooCommerce store.

Wrap Up

With website conversion rates dropping by an average of 4.42% with each additional second of load time, time is literally money when it comes to the speed of your WooCommerce store.

By taking the time to test, adjust, and optimize your website, you’ll maximize your chances of conversions. Ideally, it should load within two seconds. This way, you’ll make sure that users are getting the shopping experience that they expect.

Not only that, but search engines are much more likely to give you a high ranking if your site is quick, responsive, and has relatively lower bounce rates. 

Run through the tips provided in this article to find areas of your store’s performance that you might be able to improve. Remember, good technical scores and percentages aren’t the only goals here—test your results on real-life users as well as the testing tools suggested.

Ultimately, there are all kinds of different things to consider when running a successful eCommerce business. However, by getting the basics right and offering a fast, reliable WooCommerce store, you can move forward with confidence—safe in the knowledge that you are building on firm foundations.

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Top backup WordPress plugins for 2022 https://sparklewpthemes.com/top-backup-wordpress-plugins-for-2022/ https://sparklewpthemes.com/top-backup-wordpress-plugins-for-2022/#comments Wed, 17 Nov 2021 06:11:21 +0000 https://sparklewpthemes.com/?p=146755 Introduction

Are you looking for the perfect WordPress BackUp plugin? With many options available out there with different use complexity, we have selected a list of well-tested WordPress Backup plugins that we have used personally over the years on our WordPress centric projects.

So, without further ado, here are the top backup plugins you can try out for your new or existing WordPress projects.

Top Backup WordPress Plugins for 2022

●     UpdraftPlus WordPress Backup Plugin

●     Duplicator Backup Plugin

●     BlogVault – Backup & Staging

●     BackWPup – WordPress Backup Plugin

●     Backup Guard – WordPress Backup and Migrate Plugin

●     All-in-One WP Plugin

UpdraftPlus WordPress Backup Plugin

Image Source: WordPress.org

When it comes to free backup plugins, none of the other options mentioned in this article come close to what UpdraftPlus has to offer.

Image Source: WordPress.org

With over 3 million active installs and a 5-star rating, you don’t have any reason not to use this plugin for your backup needs.

UpdraftPlus is a WordPress Backup plugin that makes backing up and restoring websites as easy as pie.

Image Source: WordPress.org

It integrates with top cloud storage services like Dropbox, Google Drive, Amazon S3, UpdraftVault (Their personalised cloud storage), Rackspace Cloud and much more to allow Website to Cloud Storage Direct Backups.

Image Source: WordPress.org

UpdraftPlus even supports direct backups via FTP which makes it one of the most extensible Backup plugins available for free on the WordPress Repo.

Another extra feature which you would expect to pay for is Scheduling Backups. With UpdraftPlus, you can automate backups daily to any selected storage location for absolutely no cost.

UpdraftPlus also has a premium version (with pricing starting at $70 for two site licenses) which extends its functionality, even more, features like Incremental backups, a powerful add-on for smooth migration (Migrator), an option to backup non-WP files, database encryption and

More storage destinations.

You can download UpdraftPlus from here.

Duplicator Backup Plugin

Image Source: WordPress.org

Duplicator is a WordPress Backup/Migration plugin that enables WordPress owners to Backup their site for absolutely free.

With more than 20 million total downloads since release and 1 million active installs, this is amongst the most popular WordPress Backup you can consider.

Image Source: WordPress.org

Duplicator works by creating a package that contains parts of your website you want to backup; you have the option to backup your database, site plugins, files or your entire installation.

The free version of the plugin allows you to backup and download your site to your local machine as frequently and much as you want.

Image Source: WordPress.org

You can restore a backup using their wizard (Quite complicated for beginners) or install on a new server if you want (migration).

To Backup your site to cloud storages like google drive & dropbox, you would need to upgrade to the Pro version which pricing starts from $59 & comes with some extra advanced backup features as well.

With the Pro version of Duplicator, you can schedule backups daily, weekly or even monthly and Duplicator will automatically store each snapshot to a selected cloud storage location.

This feature gives complete peace of mind as you always know your site is secure with several backup snapshots arranged by date.

All for a one-time fee of $59 (license for three websites)

Even without the Paid version, it is still considered one of the best plugins to backup your website with

BlogVault – Backup & Staging

Image Source: WordPress.org

If you are a total non-tech-savvy WordPress user, then you might most likely run into problems trying to use the other BackUp plugins on this list. Well, not except BlogVault.

Image Source: WordPress.org

Blog Vault is a backup plugin that takes out all the complexity in backing up your WordPress website and restoring them.

Image Source: WordPress.org

We included this plugin because it does not require any technical skills to use; you simply install it and follow the setup wizard and voila; it does all the work for you.

Image Source: WordPress.org

It comes with many premium features (provided for free) like incremental backups, free offsite storage, one-click backup restore, migration, etc.

Blogvault is not just a Backup plugin, but more of a Backup service just like hosting backup tool notably “CodeGuard” that is used by Bluehost among its package addons, Blogvault is actually used by some of the largest web hosting companies out there.

From WPEngine, Pantheon, FlyWheel to many more and aids their free migration services.

It comes with several other features like migration and staging, with Backups being the main focus.

The premium version of the plugin (starting at $89 a year) provides backups in real-time as well as being completely compatible with WooCommerce with a Backups Archive period of 90 days.

If you just want an easy way to backup your WordPress website, you can try out Blogvault, but I would advise you combine this plugin with another as your backup data is stored on an external server that can go offline anytime any day.

You can try BlogVault out by downloading from the WordPress Repo.

BackWPup – WordPress Backup Plugin

Image Source: WordPress.org

One good alternative to UpdraftPlus you could consider if run into issues with it is BackWPup.

Image Source: WordPress.org

This plugin shares many similar features with UpdraftPlus and allows you to backup your WordPress Website for free.

Image Source: WordPress.org

It also allows Cloud storage locations with a few services like Google Drive being limited to Premium users only.

Image Source: WordPress.org

You can back up just individual parts of your websites like the Mysql database or your WordPress installation with ease.

With a 4.5 star rating and regular plugin updates every month, this could be the best option for your backup needs.

You can download the BackWPup plugin from your WordPress plugin repo.

Backup Guard – WordPress Backup and Migrate Plugin

Image Source: WordPress.org

Backup Guard is a Backup/Migration plugin that provides you with an easy way to backup, restore, and migrate WordPress Website.

What we like about this plugin is its simple and easy to use User interface, especially the dashboard.

Image Source: WordPress.org

Backups are sorted by date of creation and you the option to either download them to your local machine or Dropbox for free.

Image Source: WordPress.org

To add more Cloud Storage services, you would need to purchase the premium version of the plugin, but by default, the free version allows you to move your backups to dropbox.

It also has BackUp scheduling, Notifications, and migration features just like the other plugins on this list but only for Premium users.

Image Source: WordPress.org

The only thing free about this plugin is creating unlimited backups and restoring them.

You can download the Backup Guard plugin from your WordPress plugin repo.

All-in-One WP Plugin

Image Source: WordPress.org

All in One WP plugin is actually a migration plugin that can be used for backing up your WordPress website.

Image Source: WordPress.org

It provides functionality to backup (in an export file) your entire WordPress website, including the database, media files, plugins, and themes without any technical knowledge.

Image Source: WordPress.org

It is also quite extensible and does support cloud storage locations like Dropbox, FTP, Google Drive, Amazon S3, OneDrive Box, MegaNZ, DigitalOcean, Microsoft Azure Storage, etc. on purchase of the extension.

With each extension having a starting price of $50 50 $99, this is considered pricy compared to the other plugins on this list.

Image Source: WordPress.org

It provides an easy Drag & Drop backup restoration wizard which makes this ideal for backing up small sites with minimal content if you consider going for the free version.

You can download the All in One Plugin from your WordPress plugin repo or the WordPress.org plugin page here.

Our Personal Favourite (Recommendation)

UpdraftPlus no doubt, has the best to offer when it comes to backing up WordPress website.

Not only is it a powerful plugin, but it’s also free with several premium features you would otherwise pay for to use on other backup plugins.

Image Source: WordPress.org

Duplicator is also a good option but only when you have plans of migrating your backup to another server at a later date as it’s straightforward to do that with the duplicator.

Finally, a tip that’s worth mentioning, if you prefer to minimize the plugins installed on your site, then in that case, then you should know that there are some hosting companies out there that offer Automatic Backups feature. So you might want to keep that in mind

Conclusion

Each Backup plugin has there advantages and disadvantages, it up to you to test them and find the one that works best for what you’re trying to achieve.

You might need to upgrade to a premium version to get what you want but at the end of the day, you should have a well functioning Backup Plugin working smoothly.

Also, make sure you have more than one backup location, never put all your eggs in one basket, i.e. storing backup files in the same server as your website.

Anything can happen, and at any time, so you have to be ready.

That’s all for this article. We hope you found it useful, If you have a question about any of the plugins on this list, please do not hesitate to add a comment below and we would respond as soon as possible

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How to Create a WordPress Blog by Following These 10 Easy Steps https://sparklewpthemes.com/how-to-create-a-wordpress-blog-by-following-these-10-easy-steps/ https://sparklewpthemes.com/how-to-create-a-wordpress-blog-by-following-these-10-easy-steps/#respond Mon, 15 Nov 2021 05:49:54 +0000 https://sparklewpthemes.com/?p=146677 Learning How to Create a WordPress Blog by Following These 10 Easy Steps

When you’re selling in the digital space, you need to take every opportunity you can get to get your product out there. Some of the ways you can increase your online presence are by sharing on social platforms and maintaining a brand website. 

Your website serves as a central brand hub that can provide information about your brand and products. At the same time, you can use social media platforms like Facebook, Twitter, and Instagram to build a community and interact with your target market. Setting up social media accounts is pretty straightforward. On the other hand, building and maintaining a website will require more time and effort. 

So, if you’re a marketer or business owner who wants to start blogging on sites like WordPress but don’t know where to start, we’ve got you covered. We’ll show you how to launch your WordPress site in ten easy steps:

1. Choose a domain name that is timeless and best reflects your brand

One of the first few things to do when creating a WordPress blog is securing a domain name to go with your website. As an Amazon FBA seller, choose a domain that’s easy to remember and/or reflective of your brand to increase recall and recognition for your target audience. Similar to a brand name, you’ll know that you’ve selected a good one if it leaves a lasting impact on your audience.

Another thing to know about your website’s domain name is how it affects SEO. Therefore, we suggest (if possible) incorporating your brand or product name in your domain. For example, if you’re selling watches, it’s a good idea to include the term ‘watch’ as a keyword in your web address. Doing this will help increase your organic searchability for a particular keyword when searched.

Here are some tips for choosing a domain name for your website:

  • Use either a .com, .net, or .org. These are the most popular top-level domains for legitimate and authoritative websites.
  • Avoid hyphens and numbers since it may lead to confusion.
  • Avoid short-term trendy names. Instead, think about a long-lasting name that can reflect your brand through time.
Web Hosting

2. Sign up for a web hosting service

A web hosting service is what powers and will help with speeding up your WordPress website. You’ll need this to ensure your store stays running 24/7 with up-to-date information. Without a reliable hosting service, your website can experience site crashes – this is especially true if you’re expecting heavy web traffic due to promotions and sales. Keep in mind that personal blogs and other smaller businesses can rely on WordPress to power your website without a hosting service. If you don’t fall under that category, consider looking into a third-party host. 

When you start building your WordPress website, look into reliable hosting services. There are a lot of available web hosting services out there, so choose wisely. Keep reading for tips on how to decide the best one for your business.

Consider the uptime they can provide

Uptime is how long the hosting service can guarantee your website will stay running through the day. Values closest to 100% mean it will run for the majority of a day. Due to everyday fluctuations, a 100% uptime will be challenging to obtain. A 95% uptime is a perfectly acceptable and impressive number to consider. 

Know your website’s monthly traffic

Since most web hosting services package their services based on your site’s monthly traffic, try to get an estimate of this data for your website. Although the host won’t block people from seeing your store, you may be charged for the excess traffic not covered in your chosen package. 

So before you select a hosting web service, it’s best that you already have a clue on how much monthly traffic you’re expecting. If you don’t have this information handy, overestimating is better than underestimating in this case. 

3. Install the WordPress software and log in to the website

After you’ve decided on a web hosting service and domain, you can begin installing WordPress on your website. Some hosting services, such as BlueHost, let you install it automatically, but if yours does not have automatic installation, you can use third-party tools such as Fantastico.

You can still choose to install WordPress by following instructions manually:

  1. Download the WordPress package file and unzip it.
  2. On your web server, create a database for WordPress. Include all users who will have privileges on accessing your site.
  3. On your web server, upload the WordPress files in your desired location.
  4. Run the script by accessing the URL in your web browser.

4. Choose your site’s title and tagline

In addition to your domain name, consider adopting a catchy title and tagline for your brand and website. All of these should align with your brand and message for your audience.

These elements immediately speak for your brand and are vital parts of your branding process and how you communicate with your target audience.

So if you’re currently choosing the appropriate site title and tagline, here are some tips for you on how you can come up with your own fresh ideas.

How to build a site title for your website:

  1. Use words that best describe your brand or what you do. Be as honest and accurate with your title. The last thing you want is to mislead your target audience through your titles.
  2. Keep the title short and under approximately 66 characters as much as possible. It should be to the point and memorable.
  3. Incorporate the main keyword you want to rank for into your title or tagline.
  4. Don’t forget always to include your brand’s name in the title.
  5. Consider using a word generator if you’re running out of ideas on how to name it. List down the suggestions and see which works best for you.

How to build a site tagline for your website:

  1. The tagline should be short but catchy. You know you have a good tagline if your audience can recognize your brand or product by the tagline.
  2. It should be related to your website’s title.
  3. Use active voice instead of passive voice.
  4. Incorporate powerful words such as expert, best, master, and the like.

5. Create a new post to start blogging on your new WordPress site

Now that you have your WordPress website, the next thing to do is fill it with posts. This is where you’ll add content and exert a lot of time and effort to create high-quality posts. It might get a bit overwhelming to put out enough content, but you can manage it by building out a content plan.

A content plan is an organized way to manage your content. It allows you to plan out your content strategically before you post. You can also use it to manage your topics, plan out the schedule for your posts, and organize it in a manner that best suits your team’s productivity styles. It’s a great way to create a system and stay on track with your website’s content.

If you’re stuck in writer’s block and don’t know what content to post about, here are some ideas to help you get started:

  • Instructions on how to best use your product
  • Information about how you developed your product (material, ingredients)
  • Guest posts from experts in your industry
  • Reviews from your customers that reflect a positive experience with your product
  • Benefits of your products, how it exceeds your competitors
  • A story about how yourself and how you began your business
  • Answer frequently asked questions about your product

These topics are a great way to start but don’t feel limited to posting content about your products. Instead, widen your reach and engagement further by diversifying the topics on your blog. When you include content related to your product and industry, more people can come across it increasing traffic and awareness of your brand or product.  

By now, you should have already decided on a web hosting service, domain and have WordPress on your website. Remember, your content should all be optimized to increase your organic searches. Install WordPress SEO plugins like Yoast SEO so you can see if your post is optimized and searchable. Try reaching the suggested SEO target score so your efforts won’t go to waste!

Upload Blog Content

Don’t entirely focus on text when creating a WordPress site! Instead, make your website visually attractive by incorporating other forms of media like images and videos. Nowadays, many people don’t prefer or have time to read long-form content and simply scroll past it. Ensuring that your content is eye-catching and exciting can help you grab users’ attention, especially with so much competition going on. 

So instead of posting blog posts that are heavy in text, try to break up the long content by adding related images.  As an alternative, if you have the resources to turn the longer pieces of text content into videos, give that a try too. This way, you’re adding more visuals and sounds to your website, making it more immersive than relying solely on text.

Images aren’t only great to make your content more presentable. You can also add tags to pictures and videos with the right keywords and increase your SEO score! Don’t forget, you’re not only doing this for your readers but for the algorithm, as well.

Adding links, such as backlinks and internal linking, are great ways to increase your SEO score further. Unfortunately, not doing this is one of the common mistakes for those just starting to create a WordPress site for their business. 

Don’t be afraid to backlink! As long as you’re pointing your users to an authoritative and non-competing website, you’re good to go. Doing this not only increase your SEO score, but you’re also supplementing more information to your readers, putting you in a position of reliability and trustworthiness. 

7. Plan out the design of your blog by choosing colors and fonts that reflect your brand

When you’re managing an online store, it’s essential to stand out from all the competition. Consider using Amazon DSP and the other advertising services if you want your products to become more visible. With added marketing initiatives, your traffic will increase. Ensure your website is presentable and valuable for a user or potential customer. 

The great thing about WordPress is it allows you to explore your creativity. It offers a ton of customization and colors to check out and select from, so see which ones fit your branding best. Choosing when you have a wide array of choices can get overwhelming, but don’t worry! You can choose from the templated designs available and modify them so that you may personalize your page with ease.

When you’re creating the design for your website, always remember to follow your business’ branding. Ensure this is well-defined before you work on any marketing materials, and that includes your website. If you have a creative team, ask for help developing a branding board that best describes your brand, or, as an alternative, build one out yourself. There are many free tools online that can help create branding boards. The purpose of your branding is so you can create cohesive material across all of your content, whether it be on your website, Amazon, or social media pages.

8. Include widgets like social media buttons and Google Adsense ads for added functionality

Widgets are a great way to promote other initiatives on your website. You could add widgets for many reasons. For example, you can build brand loyalty by sharing your social channels or generate a passive income on your website by promoting advertisements. Keep reading to learn how to use widgets on your website.

Invite your audience to find you on social platforms by adding social media buttons. By doing this, you can connect with them through the platforms that they often visit and inform them of updates and promotions from your brand. By doing this, you can increase your followers across social media platforms, better connect with your customers and build a community for your brand. In addition, you can run interactive content through social media like giveaways, surveys, or polls as a way to get feedback directly. 

Another way to use buttons and budgets is by using add Google AdSense to your website. Enabling this option means you are allowing Google to run ads on your page. So even if monetizing your site from ads is not your main priority, there’s no harm in integrating this option and earning passive income in the meantime.

9. Customize your menus and sidebars for a more “personalized” feel

After choosing the right theme and font for your WordPress website, customize your site by modifying your menus and sidebar. If you’re going for a minimalistic but modern look, a menu will be enough. But if you want to maximize the space, you can always add both.

The menu can contain items that include, About, Services or Products, Location, Contact, Gallery, and Blog, among many others. Of course, you can always customize this with the items that you prefer to highlight. 

Blog archives, categories, search bar, and social media links are typically included in the sidebar. You can also include your Instagram feed in this area, so users don’t have to click on your Instagram page to see how it looks.

Selling on WordPress opens up a lot of opportunities for you to promote your brand, especially if you sell on Amazon. Get creative by personalizing your website features for your brand. Develop the experience you want your customers to have when they encounter your brand.

10. Create pages for different sections of the blog like the “About” section or “Contact Me” page

Now it’s time to fill the page with valuable content that will benefit both you and your site visitors. 

Although creating an About Us” page is optional, we recommend putting some time and effort into building one. It’s an excellent way for you to familiarize your customers with you and your brand, allowing them to connect better with you. By including a “Contact Us” page, you can open communication between you and your customers for questions or concerns about their order or product. It allows you to remedy any issues and avoid your reputation from turning sour from an undealt problem. 

You can include how you came about the business idea and what it was like getting started. Nowadays, consumers don’t just buy the product. More often than not, they buy the brand and the story behind it. 

Your website should be where your customers learn more about your brand. You can be as honest or as selective as you’d like to be. While your social media pages will include many story-telling contents, you should consolidate everything on your website. Remember, your WordPress website has the advantage of sharing long-form content over trying to put all this information together on Instagram or Facebook pages.

Final Thoughts: Start Creating A WordPress Page For Your Amazon Business Today

Are you a seller currently using Amazon as your main e-commerce channel? Increase your reach by thinking outside the box and promoting your brand off the Amazon marketplace! Just because you’re selling on Amazon doesn’t mean you cannot take advantage of other platforms to increase your growth. 

There are so many benefits to being able to promote your products and brand on an external e-commerce site. Working solely on Amazon can often feel limiting on what you can or can’t do creatively on their platform. Having a website off of their marketplace allows you to create the experience you want for your customers on your store and share it the way you want. Maximize your resources and consider building a WordPress site for your e-commerce store!

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How to Write SEO-friendly WooCommerce Product Description? https://sparklewpthemes.com/how-to-write-seo-friendly-woocommerce-product-description/ https://sparklewpthemes.com/how-to-write-seo-friendly-woocommerce-product-description/#respond Mon, 20 Sep 2021 07:13:11 +0000 https://sparklewpthemes.com/?p=145670 WooCommerce is an SEO-friendly platform. However, it doesn’t mean that if you use WooCommerce, your website will be ranked high automatically. 

If you want to make your products visible online, you should put extra effort into SEO optimization. You need to master the art of SEO writing and learn other techniques to further improve WooCommerce product descriptions.

We’ve created a guide that will help you to get started. Keep on reading and learn new SEO tips you can use for your WooCommerce store.

Target audience

Before you start writing, you should define your target audience. You need to get a clear understanding of who will visit your website and read your product descriptions. 

Why it’s so important? It will allow you to understand what you should write in your product description and, most importantly, what keywords you should use.

Know your customers

You should analyze the demographics and psychographics of your target audience. You should define not only how old your customers are and what their income level is, but also what lifestyles they lead and what attitudes and beliefs they have.

Imagine that you sell jewelry for women. You may target two types of customers:

  • Target group #1

Women, 30+ years old, married, have kids; middle-income level. This group of customers buys jewelry to wear for special occasions like birthday parties and weddings. They search for earrings and necklaces that will match any outfit.

  • Target group #2

Men, 30+ years old, not married; high income level. This group of customers buys jewelry as gifts for girlfriends to make an impression. 

This group of customers looks for sophisticated jewelry that stands out.

If you want to sell earrings to these two target groups, you should adjust the descriptions of your product accordingly. Here is an example of a product description you can use to grab the attention of the first group, the women.

Screenshot source: https://www.nykaafashion.com/priyaasi-rose-gold-plated-ad-studded-dual-toned-earrings/p/359834

If you create a product description for the second target group, you should use words like “breathtaking” and “glittering”. That’s exactly what wealthy men are looking for when shopping for fancy gifts.

Screenshot source: https://www.angara.com/p/ruby-and-diamond-halo-teardrop-earrings-se1764rd

The better you understand your target audience and its buying intent, the more compelling the product description you will create. Therefore, we highly suggest you focus on target audience research before moving to the next steps.

Keywords usage

The proper use of keywords is crucial for SEO success. For this very reason, you should research keywords thoroughly before jumping to product description writing. You should analyze the search queries of your target audience and choose the keywords that will more likely bring you more traffic and sales.

Let’s get back to our example where you sell earrings. You need to find keywords for this product.

Screenshot source: https://www.angara.com/p/classic-ruby-six-petal-flower-earrings-se1085rd

What focus keywords will you use? Will you opt for a very specific, long-tail keyword “ruby flower stud earrings”, or will you choose the less specific keyword “buy ruby earrings”? 

Use keyword research tools

To make the right choice, you need to analyze these keywords using Google Keyword Planner, Ahrefs, Ubersuggest, or similar tools. You should find out which of these keywords are associated with the lowest competition level and the highest traffic.

According to information provided by Ubersuggest, the keyword “buy ruby earrings” has a high SEO difficulty level. So you should opt for another keyword, for instance, “buy ruby stud earrings”. This keyword will bring you less traffic, yet the traffic itself will be of higher quality.

Screenshot source: https://app.neilpatel.com/en/ubersuggest/

Using keyword research tools, you can also find relevant secondary keywords. Here is an example of such keywords:

  • Ruby earrings
  • Flower earrings 
  • Diamond stud earrings
  • Stud earrings 14k gold
  • Buy ruby earrings online
  • Best ruby earrings to buy

Choose target-audience-specific keywords

Naturally, you need to choose the keywords with your target audience in mind. For example, if your buyers are the men who shop for gifts, you should be aware that they will not use search queries like “ruby flower stud earrings”. Instead, they will Google phrases like “best earring gift” or “fancy earrings”.

Think wider 

Note that different people name the same product differently. For instance, people who consider buying ruby earrings may use the word “red gems” instead of “ruby”. 

Try to think like a customer. How would you name your product? What features of the product would be the most important for you? Research the keywords that come to your mind and add them to your keyword list.

Incorporate keywords naturally

Search engines do not tolerate keyword stuffing. So don’t include keywords in each and every sentence. To get the best results, you maintain the natural keyword distribution. Use keywords only in those sentences where it makes sense. 

Quality of product copy

You have already analyzed your target audience and researched keywords. What’s the next step?

Now you can start writing your WooCommerce product description. 

Make it useful and relevant 

WooCommerce product description should include information about the key features and benefits of the product. Also, it should describe how it feels like to hold/use/wear your product. Since shoppers see your products only in pictures, you should help them to imagine how your products look in real life.

Tap into customers’ feelings

What will people get if they buy your product? They will get something more than just a physical item, don’t they? 

You should understand one important thing. People are not really interested in your products. They are interested in the feelings they can get from buying and using your product.

For instance, if you sell dresses, you should understand that women don’t buy your products just because they need something to wear. They buy your dresses because they want to feel beautiful and stylish.

If you sell home décor items, you should be aware that most of your customers buy blankets and candles not for a practical purpose. They purchase these items to make their home feel cozy.

When you write a description, think of the things your customers really want to get and try to find the right words that will resonate with them. Here is an example of a well-written WooCommerce description. The seller of the blanket states that his product can help customers “transform their

sleep space to a relaxing oasis”. That’s a great phrase that grabs the target audience’s attention.

Screenshot source: https://www.decorist.com/finds/237659/ugg-charger-plaid-wool-throw-blanket-in-sesame/

Provide explanation

When you make a statement that your product is comfortable, compact, easy-to-use, etc., make sure to provide some proves or explanation.

Take a look at the following product description. It not only states that earrings are “comfortable”, but also explains why it’s comfy to wear them while sleeping.

Screenshot source: https://comfyearrings.com/shop/modern-amethyst/

Keep it short

Modern people are busy people. On top of that, they have a short attention span. Thus, you can’t expect them to enjoy reading long WooCommerce product descriptions.

If you want to grab and retain the attention of modern customers, you should keep your product descriptions short and concise. You should provide shoppers with the information that influence their buying decision and don’t overload your product description with unessential details.

Well, there is no such a thing as a “perfect length of WooCommerce product description”. It all depends on the product you sell. If your product has lots of features and benefits, for instance, kitchen appliances, you will likely need to write a longer description. But if you sell lingerie and linens, your product description ought to be short.

Present the most important information upfront

The vast majority of website visitors read only the first sentence of the product description. So when you write a detailed description, make sure to put the most important information first. 

If you need help with polishing your WooCommerce product description, hire a writer. There are many writing experts out there who work on students’ requests “write my research paper for me” and company’s requests “edit my SEO copy for me”. Many of them offer affordable prices, so their assistance will not cost you an arm and a leg. 

Create unique product copies

Whether you offer 20 or 200 products, you should create unique copies for each of them. If you write one product description and try to rewrite it a couple of times, it will not work. 

Even though some of your products may have similar characteristics, they need to have different unique descriptions. That’s the only way to improve SEO ranking.

Write for people

Once more time we want to emphasize that if you want to make your product description SEO-friendly, you should make it “people-friendly” in the first place. 

What does it mean? It means you should make your texts engaging and interesting to read. You should create product descriptions for real people and then optimize them for search engines, not vice versa. 

If you write texts for the sake of SEO only, it will not work in your favor. You will not be able to attract real customers and make sales.

On-page SEO

Have you just finalized your WooCommerce product description? We have a few more tasks for you. Here are two important things you should do to boost your on-page SEO.

Optimize your product page titles

Every product page has its title tag. The title is the first thing that search engine crawlers read and the first thing that customers see when they discover your product page.

Screenshot source: Google search page

If you want to promote your products effectively, you should write product page titles with these SEO tips in mind:

  • Include SEO keyword
  • Use descriptive adjectives
  • Make each product title unique
  • Put your domain name at the end of the title
  • Keep your title under 50-60 characters
  • Consider adding call to action words like shop, buy, get a discount

Write meta description

Another important element of on-page SEO is a meta description. 

Web crawlers and users use the meta description to check whether your product page is relevant to the given search query. If you write a winning meta description, you will drive more traffic to your website, and consequently, more prospective customers will read your product description.

Screenshot source: Google search page

Here are a few tips that will help you create an effective product meta description:

  • Make it informative and descriptive
  • Include SEO keywords
  • Keep it short – under 160 characters
  • Try not to use the stop words like ‘an’, ‘the’, ’and’ etc
  • Include the product name and key features and characteristics

Competitors

If you want your eCommerce business to succeed, you should watch your competitors like a hawk. You should analyze their SEO strategies and learn from their best practices.

If you notice that one of the competitive websites has recently gotten to the top of the search results page, analyze the changes that have been incorporated. Check product descriptions, page titles, and meta descriptions for updates. 

If a new SEO strategy has worked for your rival, the chances are it will also work for you. For instance, if you find out that your competitors effectively use affiliate marketing, the same tactic will likely benefit your eCommerce store too.

SEO trends

SEO is not a constant thing. Search engines update their search algorithms on a regular basis, and it’s pretty difficult to keep up with all new trends. 

However, if you want to keep your WooCommerce store afloat, you should be aware of at least the most important updates. Subscribe to SEO blogs, follow SEO bloggers on social media, or find another way to join the SEO community.

Wrapping up

SEO writing is a true art, and it may take you some time to master it. If your current product descriptions do not work effectively for your WooCommerce store, don’t hesitate to rewrite them. The more you will practice in product description writing, the better the results you will eventually get.

Keep improving your writing skills and enhancing your product copies –  and you will achieve outstanding success. Use tips from this article to take your first step toward the improvements.

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WooCommerce Tips To Increase Sales https://sparklewpthemes.com/woocommerce-tips-to-increase-sales-2/ https://sparklewpthemes.com/woocommerce-tips-to-increase-sales-2/#respond Sun, 29 Aug 2021 05:20:30 +0000 https://sparklewpthemes.com/?p=145261 You might wonder what exactly is WooCommerce and why haven’t I heard of it?. There’s no shame in this because a lot of us are not deeply inclined to the amazing techs of WordPress or just haven’t come across it. However, this guide has been set up to give you simple, yet understandable content on WooCommerce tips, as well as other distinct tips, to help you increase sales on your store website. 

Adding WooCommerce to WordPress is a limited privilege available to WordPress sites only. Therefore, if you have a site that’s not WordPress, these features do not apply to you. 

WooCommerce is software that has been coded to work only on WordPress websites. So to enjoy the great benefits of the WooCommerce tips, be sure to have created a site on WordPress or have an existing site on it. 

For easy guidance, a table of content has been created for your convenience. At the end of this guide, you would have so much to tell on WooCommerce and how you can effortlessly apply it to your website.

TABLE OF CONTENT

  • What does WooCommerce do?
  • How does it work?
  • How to successfully add WooCommerce to your WordPress site.
  • Various ways to increase sales using WooCommerce tips. 

What does WooCommerce do?

As earlier stated, WooCommerce offers various productive tips and tools that are used to greatly improve your website, increase sales, and additionally give it that professional look and touch.

You should remember that this is a plugin. Therefore, you can easily add it to your WordPress site and enjoy the improved performance of your site with just a few settings changes.

The productivity of WooCommerce will go a long way in positively changing your site’s performance and getting the sales or frequent customers you seek on your site. In other phrases, WooCommerce improves the site with some effective marketing tactics.

This is exceedingly advantageous to users. And with over twenty-seven million downloads with millions of active installations as well, WooCommerce is everyone’s choice and its productivity is glaring from the number of people that use and download it.

How does the WooCommerce tips work?

WooCommerce tips offer amazing features to its users. It is more amazing knowing that it is free to download. However, it is not free to effectively use and manage it. Here, I mean the cost that comes with marketing, domain fee, advertising, hosting fee, and customization. This is of course to be paid according to your discretion. You should know how much rebranding you would like for your site.

In this guide, we are going to show you how to easily download and connect WooCommerce to your WordPress account.

How to successfully connect WooCommerce to your WordPress website.

Step 1:First thing first, download WooCommerce from the WordPress store or directly from the WordPress dashboard.

Either way, download and connect it to your WordPress website.

.

If you are installing it from your dashboard, activate it after installing the plugin.

Step 2: Moving forward, the Setup Wizard consists of some essential questions about your store; this helps WooCommerce understand your store, the marketing tactics you want to employ, and so on.

The front page of the Setup Wizard should look like this:

The Setup Wizard is user-friendly and although optional but advisable. So for the front page, it asks you questions like where your store is based, currency type, and a host of others.

You don’t have to worry, the settings selected can still be changed in the future, if need be.

Step 3: For the next step, choose your preferred payment option. For online payment, there’s Paypal and Stripe.

As indicated, an additional payment can be installed too if you do not prefer any of the options. And offline payment is also made available for users to use conveniently.

Step 4:The next is the shipping page.

Here, you would choose your preferred shipping rate and may choose different shipping rates for your customers based on their location/zone. You can also make it cost-free as well.

Step 5: At this point, you’ve completed and answered the questions needed to set up your store. The next step is the recommendation page.

These are recommended features, though not compulsory to use them all. This would enhance your store website and give it that final touch to perfection. The Storefront Themes is highly recommended too.

Step 6: The next step is the Jetpack installment.

It is not compulsory, so it’s purely discretionary in its use. Although, it offers a lot of analytical features plus security, and others.

Step 7: Your WooCommerce is connected and ready to drive up sales for your store website!

At this point, you’ve successfully connected WooCommerce to your website and can now enjoy the thrilling benefit that comes with it.

Step 8: After successfully connecting it, you can now set up your online store. In your WordPress dashboard, two new outlines came up because you connected WooCommerce to it.

-General

– Product

However, to add new products for your store, go through Products > Add New. It would bring you to this page;

Add a title and a short yet catchy description for the product. Then you should have something like this at the end of it all.

Note: This is just a preview, yours might differ in other ranges. You just have to make sure that all details inputted are done correctly and appropriately. You do not want to defer your customers from buying the product or from visiting your website because of a perpetual mistake.

Various ways to increase sales using WooCommerce Tips.

As earlier discussed, WooCommerce is very beneficial to users who run a store website. It gives you numerous features that can be used to increase sales to your website, and turn your one-time customers into a more regular one.

So, whether you just opened up your store website or have been running it for a considerable amount of time, you might want to take a step back and evaluate your e-commerce store and observe deeply the marketing tactics applied.

This is where the WooCommerce tips helps the user. This is a WordPress plugin that widely helps users to add effective e-commerce tips and tools that can heighten the websites’ views and commercialization.

Easy-to-follow tips have been created. They are simply explanatory, so you follow these tips accordingly and apply them to your store website.

Choose the right theme for your store website

As much as we hate to admit it, we all judge a book by its cover. Having an eye-catching, attractive theme that is professional and speaks about your store can go a really long way in attracting customers and increasing sales. 

The theme of your site should be attractive, easy, and speaks about your product or store. You do not want a clustered theme that does not give an easy interface to your site. It would definitely drive the customer into frustration and we know how that ends.

In addition, your theme should speak more of your product or your store. It has to fit in. For example, you are managing a store website and marketing “baby dolls”. You should consider having a light theme that can depict a friendly attraction. Having a dark theme might not fit so well with your product.  

So, your theme should fit your store website or product.

Next is considering the type of theme you would like to apply to your site. Predominantly, WordPress themes can be categorized as;

  • Free Themes,
  • Paid Themes; and
  • Customized Themes

Although you have to go along with your budget and strength, it is more advisable to go for the paid themes. They have better features, attractive schemes, and all others to help your customers enjoy the beauty of your store website. 

At Sparkle Themes, they offer elegant and versatile themes that would suit your taste and budget. Highly recommendable. And in addition, you have wide varieties of choices to pick from. Themes can go a long way in increasing sales on your store website.

Let’s begin by differentiating these themes.

On Sparkle Themes, themes created especially for e-commerce are made available. This means that the theme has been coded to match your store website. 

There are; 

Appzend Commerce – WordPress WooCommerce Themes

This category has stunning themes and even lets you customize. There are over ninety demos in this category and are termed to be perfect for modern online stores, and other features that make this theme excellent and compatible for a wide range of products. 

You can learn more info and description from the website.

Online eStore – WooCommerce WordPress Theme

This creates a functional and effective theme that can match users’ experiences. Also, this has been categorized to be a great choice for modern digital agencies, bloggers, e-commerce shops, construction companies, etc. Additionally perfect for WooCommerce. It has a whole lot of other valuable features on it. You can get more details on the site.

CrazyStore – Best eCommerce Theme on WordPress

The e-Commerce theme is easy to use and install. With over twenty demo templates ready to serve you, and it is also compatible with most plugins to give you the best experience and further promote sales on your store website through the eye-catching theme.

SparkleStore Pro – Best Premium eCommerce Theme on WordPress

Sparkle Store Pro is simple and easy to install. Also, offers compatible and functional themes for users. With over twenty-five templates available, you have varieties of choices to pick from.

SparkleStore – Best Free eCommerce Theme On WordPress

This theme helps users get classy themes compatible with most major plugins at zero cost. Another thrilling thing about this theme is that it requires low maintenance. So best pick your choice.

Buzzstore Pro – Best Premium eStore Theme On WordPress

Another Premium theme for eCommerce stores. It has somes premium features and can be easily used by users. More information can be gotten from Sparkle Theme website. 

BuzzStore – Free eCommerce WordPress Theme For Online Store

Buzzstore offers simple to install, pre-installed homepage layouts, and a host of others. More information can be gotten from the site. You should know that the features offered here are 100% free.

All these Sparkle themes are available on the store website. Short details are provided here but you can attain more details from the website. And although all these themes are distinct and peculiar in their way, it’s your job, however, to figure out which theme is compatible with your store website and the product you market. You can also employ the advice of a professional if need be.

This WooCommerce tip has proved to be very helpful and resourceful to users.

2. Start out a strategic discount coupon 

Everyone loves coupons. After dealing with activating or connecting WooCommerce to your site, and after generating a considerable amount of customers, you can start by creating a strategic discount coupon that you know the customers would not be able to resist that easily. This can really help you increase sales on your store website.

This coupon, if done accordingly and appropriately, should be able to drive new customers to your store market and make old passive customers more active. 

Since you’re in charge of giving out the coupon, you could be more strategic and give out the coupon in a way that’s more beneficial to your market, like targeting a specific category. All you have to do is pick out the right distribution channel and also pick the best campaign website that works for you.

In addition to picking out who gets the coupon, you are also in control of the sustainability of the coupon, the limit of the coupon, its impact, and so on. This can also be strategically tuned to drive sales to your store website. 

You can even use the discount and coupon together. For example, use COUPON 456 to get 10% off any product. And running a discount sale periodically can drive more customers to your store website to take advantage of the opportunity.

All you have to do is set up the coupon/discount and create awareness of it. Give it an attractive look and description that would make it difficult for anyone to turn a blind eye to it. Therefore, it has to be distinctively attractive and eye-catching.  This is also a great WooCommerce tip to users that utilise it properly.

3. Provide a user-friendly experience

The truth is your website visitors are not going to find your site great if it is hard for them to navigate through the site or the site is clustered or understandable. That is so wrong. Create a website that can be easily navigated, clear, and responsive. 

There is lots of competition and you have only a few seconds to prove to your visitors that your store website is the best they can find and you have just the thing to fill their taste buds, and this also aids you in increasing sales to your website.

Now, a tool you can use to create an easy-to-navigate site is WooCommerce Breadcrumbs.

This aids navigation for your visitors. All you have to do is change the default settings and enable a way whereby your visitor can go back to their previously browsed categories without leaving your page. This keeps them on your site for a prolonged period. Moreover, this also aids search engines in cataloging our page search rank. So you can kill two birds with a stone here; aid navigation for your customers and earn better search ranking with an easy-to-navigate site. 

In addition, WooCommerce SEO is better experienced with Breadcrumbs. Here, you have an SEO extension that can help optimize your content as well as other pages in your website such as the sitemaps, product pages, and so on. Although this does not automatically give you a better ranking, it’s an ongoing process; and it rather aids it.   

A product table can also be set up for your visitors’ convenience.

As seen, this organizes your content or product into a list and keeps them there whenever the customers use your site by searching or filtering. However, this aids your customer’s navigation and further creates a user-friendly experience because they would find your website more convenient and comfortable.

There are WooCommerce tools that can help in setting this up. We have ‘Product Table for WooCommerce by Nick McReynold’.

4.  Start a contest 

Contests are the biggest thing for marketers because if done correctly, it ends up winding up lots of sales and interest from visitors far and near. 

Therefore, you set up a contest where the winner(s) takes a valuable prize. Although I do not advise you to do this out of your budget, ensure that this is something you can lose conveniently. 

And, short-lived contests do not actually bring out the result we seek. Instead, you can divide it consistently and make it into an ongoing edition. Therefore, there’s going to be more coming up. This is why some marketers hold an annual contest or monthly, purely discretionary. 

So, organize a contest and set out the terms of the contest, and decide on the prize to be won. This has to define your store and should be strategic enough to keep them on your store website. For example, a talent hunt. However it is, let it speak of your brand.

5. Selling vouchers/gift cards

This is another strategic way in which you can harness the tool provided by WooCommerce. This entails selling gift cards or vouchers on your store website and making them redeemable by the purchaser or the recipient if gifted. 

Gift Cards are a great way to heighten your customer’s loyalty, improve performance, and drive more sales or revenue. Using gift cards is very convenient and people appreciate it the most. So, try and create gift cards or vouchers for your customers, and this is sure to increase sales to your store website. 

6. Flash Sales

Flash sales are an excellent and popular way of driving sales to your product. You would be surprised at how much people pay or look forward to events like this. 

Flash sales are discounted prices on products that most online stores employ to drive up sales. In this type of thing, the product in question is limited and there’s also a ticking time set, therefore stating how long the flash sale would last. Flash sales are not for long; most times they are done just for a day. This is to balance the owner’s market and also give the visitors the taste of ‘impulse buying’.

And flash sales are most times propagated with the use of social media. Make sure you create a lot of awareness. It is a very resourceful WooCommerce tip.

7. Provide points on some selected activities.

This is another great strategy. You can provide points for purchases, referrals, and other activities done on your store website. These points earned on your site would be able to make your customers continue that act and come back for more points. The redeemability of these points is up to you, you can make the point redeemable for every product on your store website or just some selected ones.

At Starbucks, for example, their customers earn stars for every purchase.

A Lot of online stores make use of newsletters but very little pay close attention to the customization. You can utilize the use of a newsletter to engage your customers and update them on a new event going on your website.

It’s a great revenue strategy that you can also employ.

8. Use of Customized Newsletters

A Lot of online stores make use of newsletters but very little pay close attention to the customization. You can utilize the use of a newsletter to engage your customers and update them on new events ongoing in your website.

However, when using this, you should try to individualize it. For example, by writing out their names in the newsletter. This would make them feel more ‘talked to’, instead of the usual broadcast message that is normally used.

9. Provide an easy-to-share button

Another great tip is creating an easy-to-share button for your customers to engage their social media friends and thereby creating a shopping community.

This is especially effective when you have a referral contest or you enable the referral button on your website. Customers can utilize this and share your store website nor product on their social accounts. This would further aid your awareness scheme. You can make use of Envite for this tip.

10. Emails on deserted carts

Another great tip is sending out emails on a customer cart that is occupied but deserted. Here, you have to send the email out in a positive and impactful manner; even much better if it is accompanied by a discount or coupon offer or any other beneficial event ongoing on your site. 

This way the customer can keep up with the cart and if forgotten, your email can do the wonder of reminding him or her. This could try up sales and even increase the conversion rate.

Conclusion

These tips have been carefully crafted for your understanding. And if followed promptly and accordingly, they would constantly increase sales and also heighten the awareness of your online store. And in a while, your stores are already booming with satisfied customers who leave great reviews on your site that would entice other customers to your online store. These WooCommerce tips can give you what you seek in your store accordingly.

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Why is multi-niche the right choice when choosing WooCommerce themes? https://sparklewpthemes.com/why-is-multi-niche-the-right-choice-when-choosing-woocommerce-themes/ https://sparklewpthemes.com/why-is-multi-niche-the-right-choice-when-choosing-woocommerce-themes/#respond Wed, 11 Aug 2021 07:16:13 +0000 https://sparklewpthemes.com/?p=144883 In the online market you will find so many WooCommerce themes, but do you know which one is more suitable for your business needs? Before choosing any WooCommerce theme for your business make sure that you have all checklist the features that you expect in your perfect WooCommerce theme. In this post, we will discuss more the WooCommerce theme requirement for upcoming projects.

Why should you choose multi-niche?

Multi-purpose WooCommerce theme means which will help you to create any sort of blog, eCommerce store, portfolio, websites, etc. But multi-purpose themes are not provided with some advanced functions because they can not handle such advanced functions while implementation the project.

If you are searching for a WooCommerce themes for women, fashion, or any other particular niche, you will face so many problems with a multi-purpose WC theme.

So what are the major differences between multi-purpose and multi-niche WooCommerce theme, and why we are recommending you to prefer multi niche theme rather than choosing multi-purpose?

Multi-purpose vs multi-niche WooCommerce themes

The themes which come with different layouts and features for several purposes can be defined as multi-purpose WC themes. The major issue with the multi-purpose WC theme is that it can not satisfy all your advanced needs which are required for any eCommerce purpose.

For example, you will be able to build a WooCommerce fashion shop, but you can not customize it to look like a real one with a usable homepage, sale-off page, etc. In short, you can say that multi-purpose themes will restrict you while customizing which will urge you to spend more money and time on customization.

People should definitely choose a multi-niche website if they are looking for a specific eCommerce purpose as it will help them in saving time as compared to the multi-purpose niche. Some benefits are given that why you should choose multi niche theme

  • More enhance features
  • For shop owner or a non-technical person, such themes meant to be more friendly
  • More options are provided to set up shops in various niches.
  • Layouts are usually more helpful for specific niche level.

In total, you can say that choosing multi-niche WC themes will be the best option for people working in shop owners for creating eCommerce business, and eCommerce store design/development

While selecting of multi-niche WP themes what are the factors that you should consider?

There are some things that you need to consider and check before choosing any template

  • Extra money saving
  • eCommerce features
  • Multi niches
  • Support quality
  • Customizations
  • Supportive with WooCommerce plugins
  1. Extra money saving

It would be great if you choose a template that saves your money. A great deal would be that the theme is included with layered PSD files or popular plugins integration.

  • eCommerce features

While choosing a theme make sure you have checked all eCommerce features are included in the theme. Features can be basic or advanced depending on your business niches. Most of the features provided should focus on eCommerce functions.

Some top features that you should check are

  • Promo popups
  • Product custom attributes
  • WooCommerce product filter
  • Product navigation menu
  • Live WooCommerce product search

The most important feature that multi niche WC themes should be provided is product custom attribute

  • Multi niches

While selecting a multi-niche theme for WooCommerce make sure that your selected niches are available in theme packages. You should also check other niches as well if you belong to an agency just to ensure that niches will be useful for your future clients.

You must visit the Sparkle Themes or SKT Themes to find out the theme as per your business niche. They have plenty of WooCommerce themes that will suitable for every single business niche. You will find lots of demo for sports, bakery, fashion, newspaper, corporate business, etc.

  • Support quality

Support is the most important thing that every beginner and experienced developer should prefer. Never look for a template that has poor support quality. The theme provides who are serious about their product development will always provide the best customer support. So while choosing template check if they provide support or not.

  • Customizations

Other than the features mentioned above you should also check for customization options. Some themes provide very few customization options which is not sufficient for creating an eCommerce website for various purposes. Whereas some other theme providers only give custom CSS code option which is difficult for a newbie to work on it as it required technical knowledge.

  • Supportive with WooCommerce plugins

You can say that any WooCommerce theme is most flexible if and only if it is suitable with WordPress free and premium plugins. So while choosing a theme for WC make sure it is compatible with the WooCommerce plugin and other popular plugins such as

  • WooCommerce Cart redundant plugin.
  • WPBakery
  • Elementor
  • Contact form
  • WooCommerce order tracking
  • WPML
  • Call to action button
  • And more

Conclusion:

If you are looking for WooCommerce themes with all the benefits provided above then you should check themes available at Sparkle Themes. Why we are recommending Sparkle Themes are given below

  • Mobile ready layout
  • Demo content
  • Theme available for every niche
  • Live customizer option
  • Supportive with most well known WordPress and WooCommerce plugin
  • Valuable support
  • Comprehensive documentation and more
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7 Big Reason To Use WooCommerce/WordPress for Your Next eCommerce Website https://sparklewpthemes.com/why-use-wordpress-for-ecommerce/ https://sparklewpthemes.com/why-use-wordpress-for-ecommerce/#respond Wed, 21 Oct 2020 16:10:25 +0000 https://sparklewpthemes.com/?p=136318 Trust me, there has never been a better time to launch your own online business then there is today. With a boom in digital tools and platforms and growing social media, the world seems more connected regardless of the physical boundaries. Now is the best of both worlds to start eCommerce.

Starting an eCommerce website can be both exciting and terrifying at the same time if you are not a tech-savvy person. However, with a platform like WordPress setting up an eCommerce or online store becomes all that easy.

WordPress is the top CMS for building a website and have already powered thousands of eCommerce website and the list is growing each day.

eCommerce has huge potential. certainly starting an eCommerce business comes with trials and a lot of pitfalls, but despite every snag, there are plenty of inspiring reasons to get ahead and start an eCommerce pursuit.

Let me list a few of them to persuade you to kick off with an eCommerce business. 

Why Use WordPress for eCommerce
  • Freedom to work: Truly, eCommerce business will give you extended flexibility and freedom to handle your business. You can be as creative with the way you do business. You have the option to set up your online store from the comfort of your home and sell globally without having to set up any physical storefront. 
  • Make Money easily: eCommerce gives you the ability to earn as you sleep. With eCommerce, you can set up an online store and keep earning passive income by leveraging technology and digital evolution. 
  • work with anyone from anywhere: eCommerce makes it possible to work from anywhere and with anyone from any corner around the globe. You can run your online store with a virtual team being at different locations.  
  • Easy to start: eCommerce is extremely easy to start. Form automated marketing automation tools to the platform for selling the products, everything is available to run a successful eCommerce store without breaking the bank.
  • eCommerce is here to grow: eCommerce is only going to grow. Research and Studies have shown that the eCommerce business will boom to reach a new height by 2021 with global eCommerce retails sales hitting to over $4.9 trillion. 

Building a successful online store or an eCommerce business requires a good foundation. The success of your eCommerce store depends highly on the platform you choose.

The different platform offers a different level of flexibility and features. When all the platforms around their claim to be the best, you need to do proper research to avoid the second-rated eCommerce platform. Here are some of the popular platforms to choose from: 

Despite all these platforms around, WordPress/WooCommerce is considered as the best platform to start and grow any online business.

The interface of WooCommerce is SEO friendly, has advanced features, and with the plugins and extensions used, WooCommerce makes it extremely easy and stress-free to complete the purchasing process.

Here are 7 big reasons why you should stick to WordPress for building your eCommerce store.

WordPress is free

Wordpress is free

WordPress is open-source software that is free to use for all. WordPress, when integrated with the WooCommerce plugin, gives you the ability to create a fully functional eCommerce store.

WooCommerce is the ultimate plugin to create an online store with WordPress and is free to use. Either you have thousand of visitors to your website or millions of traffic coming every month, WordPress is free in all cases.

WordPress ranks top in the CMS based websites

wordpress cms usage chart
Stat by w3techs.com

Don’t think of WordPress as a popular CMS only, it actually tops the list of all the CMS by powering 63.6% of CMS based website and 38.6% of all kind of websites on the internet. From freelance bloggers to huge eCommerce giants, WordPress has managed to make its presence all around.

WordPress makes eCommerce SEO hell easy

There are more than 200 parameters that determine the ranking of any website in the search result pages. The more parameter you can fulfill, the higher you can rank.

The best part with WordPress is that as a CMS it makes it extremely easy to meet such ranking parameters.

WordPress is out of the box when it comes to creating SEO friendly websites. The built-in framework makes it extremely easy for the search engine spiders to crawl wordpress websites.

Different plugins and add ons available in WordPress makes it easy to perform all kind of SEO within the site and out of the site.

WordPress as a CMS is fast-loading, supports sitemap, image optimization, social media integration, and improved user interface.

Plugins like Yoast WooCommerce SEO helps you automate your optimization process and makes it easy to optimize your eCommerce store

WordPress is highly customizable.

WordPress website can be customized to make it look like the way you want. Features can be extended to increase the functionality of the site. Plugins.

Most of the WordPress users are not technical people with not much knowledge of codes and design.

Thousands of pre-built eCommerce templates will let you set up a website in just a few clicks. most of the themes are easy to customize as they come with their options panel to let your play around with the colors, logo, background, slide, and everything possible without the need of writing any codes.

Wordpress is easy to use

The plugins in WordPress comes very handily when you want to add custom functionality to your wordpress sites.

Plugins like contact form, membership, analytics, email subscription, and product display, wishlist, quick view, etc will help you to add advanced features to your eCommerce store.

Thousands of eCommerce themes are available to help you add products and setup an online store not in less than a couple of hours.

WordPress is easy to use and Manage

It is extremely easy to manage wordpress from the dashboard. All the management tasks like updating plugins and themes can be done from the dashboard.

Every time there is a new update available, wordpress notifies you and with a single click, you can perform necessary updates. It is easy to backup your entire data using plugins like WordPress backup plugin that performs an auto backup of your website and keeps it safe.

WordPress is safe and secure

WordPress is a safe and secure platform to run any kind of website when done the right way. As long as you take your business website seriously and implement the best practices, Your website on WordPress is always secure.

Many security plugins can be implemented to keep your site free from any kind of malware, and brute force attacks. The core of wordpress is always secure and you can implement some extra measures to strengthen it even further.

wordpress is secure

WordPress can handle different media types

WordPress comes with a strong built-in media uploader that allows you to upload images, audio, and video files. You can embed third-party media into wordpress website like embedding your tube video, Instagram photos, tweets simply by using the media URL.

All the common media files like .jpg, .png, .gif .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv, and .avi. are supported by wordpress.

WordPress has community involvement

wordpress is community based

Since WordPress is open-source software, it can be used by anyone. Spending a few minutes to play around with the dashboard will give anyone a clear idea of how the interface works.

Incredible resource for learning WordPress is found around the web. Tons of blogs and forums are there to participate and learn more about WordPress.

WordPress is fast, reliable, and powerful

WordPress powers more than 60% of the entire website CMS on the internet and is every day getting more and more better. WordPress is highly scalable letting your website grow together with your business.

Storefront Customization 

The storefront is crucial in determining how the visitors are going to make interactions with your store.

If your store looks tedious and unoptimized, visitors may leave without going into the product details. An enticing layout and pleasing storefront do a lot in converting visitors into customers. 

WordPress gives you the flexibility to customize your storefront to any level. Playing with themes and plugins can help you make your storefront the way you want. 

Easy to integrate with other applications

wordpress can be integrated with third party

WordPress can be made more powerful by integrating with third-party apps or plugins. The inbuilt functionality of wordpress can be easily extended to get more advanced and powerful functionality.

WordPress seamlessly integrates with third-party services like email marketing tools and different payment gateways to make simplify the marketing and payment process.

WordPress is evolving

With a great community behind, WordPress is evolving day by day and picking up new users consistently. The user interface and the features are getting more improved and the system is getting more enhanced over time.

WordPress is getting more SEO friendly, the dashboard is getting more and more convenient and people are loving it more than ever.

Tips on creating a successful eCommerce store on WordPress

In most of the case, the eCommerce store loses customers due to the lack of proper optimization. WordPress/WooCommerce makes it easy to create an enticing store which when done in the right way can turn your online store into a revenue-generating machine. 

tip on wordpress ecommerce

Pick a great theme:

WordPress eCommerce theme is often the building block of your eStore. Look for the theme that has easy customization options, flexibility, advanced features, and is optimized for search engines. you can embed the WooCommerce plugin with any WordPress theme without any hassle. 

 Create Blogs: 

Write blogs and publish high-quality informative content to create awareness and solve problems. WordPress makes it extremely easy to publish content and optimize it for search engines. You can use Plugins like SEO Yoast to help you create better content. 

Use the product links and shortcodes to redirect your visitors to the landing page. This is a great way to increase conversion through blogs.

Highlight the related product:

Remember to highlight the related products to your customers. Seeing similar and related products will inspire the audience to explore more products list. 

Recommend best-selling products:

WordPress has widgets and plugins to help your showcase the top-selling products and products that are on sale. This practice will help to generate more lucrative leads. 

Frequently Asked Questions 

Is WooCommerce/WordPress better than other platforms? 

WooCommerce is a free platform and advanced features, plugins, and extensions available in WordPress make it the most preferred eCommerce platform today. It has a pre-installed payment gateway, advanced inventory management, and tax calculating feature. 

How much does it cost to start an eCommerce store? 

Using WordPress and WooCommerce is free. Setting up a basic online store can be done free. Adding up premium plugins and extensions may cost your extra. There is no subscription-based payment with WordPress like with Shopify.  

Can I set up an eCommerce with WordPress without any technical knowledge? 

Setting up an eCommerce store with WordPress and WooCommerce plugin is pretty simple. It doesn’t require any technical or coding knowledge to set up the store. 

What payment gateways can I use with WooCommerce? 

WooCommerce accepts all major credit and debit cards. Using WooCommerce will let your customer pay you directly without leaving your online store. WordPress/WooCommerce offers an integrated dashboard for safe and secure payment.

  1. Strip
  2. Paypal Standard
  3. WooCommerce PayPal pro
  4. uthorize.net
  5. square
  6. WooCommerce payment
  7. amazon pay,
  8. Alipay

What is the approximate cost of setting an eCommerce store? 

The Primary cost for setting up a WooCommerce store is $10- $12 and the hosting fee of around $10/month depending upon the size and features of your store. Depending upon other requirements and business priorities you might need to spend on other add-ons and extension services.

Wrapping Up

Setting up an eCommerce is easy, but many times it can be frustrating if you fail to choose the right platform. If you are looking for a user-friendly, eCommerce platform that is easy to set up and customize and trusted by a large number of eCommerce websites: look no further than WooCommerce/WordPress.

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